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Highlights from PRSA Travel & Tourism 2010: Tom Hoehn, Kodak Eastman, & Johna...
Transcript - JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and I’m here at the Travel and Tourism PRSA Conference with Tom. Tom, will you please introduce yourself? TOM HOEHN: Sure...
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Great Social Media Marketing or TMI?
by Crystal deGoede* Original Images Courtesy of HBO and Diesel If done correctly, social media marketing (SMM) can really take your organization to the next level. With SMM, the unique and innovative...
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Why It Pays to be the Influencer for Sales and Retention Efforts
by Emily Mouyeos* Influence marketing is beginning to showcase itself as an effective tool in social media strategies. Companies such as Starbucks and Virgin America have partnered with Klout , a...
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The Future of Public Relations: Seizing the Opportunity
I wasn’t able to attend this year’s Bulldog Reporter’s Media Relations Summit workshop (in New York) in person earlier this month. However, I did have the opportunity to attend virtually. Speakers for...
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Using Social Media in a Fast Paced World Requires That You Slowdown and Plan
by Tom Kowalski* I recently attended the Social Convergence and The Enterprise conference held at The Graduate Center of CUNY. I listened to more than a half dozen speakers discuss the importance of...
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2010 PR News Media Relations Conference: Yanique Woodall, 1-800-Flowers,...
Transcript – JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and we’re here at the PR News Media Relations Summit. And I’m here with Yanique. Yanique, will you please introduce yourself?...
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Even Santa Can Use Some Good PR and Marketing
At the PRSA 2010 International Conference opening reception, Eric Schwartzman introduced me to Santa’s PR guy, Maj. Brian Martin, deputy chief of staff for communications at NORAD and USNORTHCOM. Ok,...
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2010 PR News Media Relations Conference: Mark Phillips, USO, interviewed by...
Transcript – JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and I’m here at the PR News Media Relations Conference. I’m joined by Mark. Mark, will you please introduce yourself? MARK...
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Business Objectives and the Bottom Line: Karla Wachter, Waggener Edstrom...
Transcript - JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and we’re here at the PR News Measurement conference. I’m joined by Karla. Karla, will you please introduce yourself? KARLA...
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BurrellesLuce Webinar Will Present Timely Case Study Of Successful Health...
LIVINGSTON, NJ (May 17, 2011)—“Creating a Lifesaving Communications Campaign” is the theme of a free webinar that BurrellesLuce will present on Wednesday, May 18, at 3:00 p.m. EDT. The hour-long...
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How to Speak C-Suite
Ruth Mesfun* If you mistook the clattering of keyboards for cicadas in heat and saw your Twitter feed explode with the hashtag #prndigital, yesterday, then you were probably with me at the PR News...
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When a Hashtag Leads to Help: PR Tips from #BlueKey
Andrea Corbo* Flickr Image: United Nations Photo We all know there are many reasons to use social media, but why not use it for a good cause? Well, that’s what many non-profits, NGOs, and supporters...
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Rebranding Your Facebook Page
What would you do if you had to start a new Facebook page for your organization and convince all your fans to like a new page? This is the reality for the athletics department of my alma mater, the...
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St. Louis Rams Tackle a Disengaged Community for a Win
Kevin Demoff is in his fourth year as executive vice president of football operations and chief operating officer with the St. Louis Rams. As any football fan, or anyone who lives in the heartland,...
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Experiment in Social Media by ‘Communicating the Experience’
Flickr Image: Capital Communicator - 9/18/12 PRSA-NCC panel on Communicating the Experience featured Heather Freeman, Heather Freeman Media and Public Relations, moderator; Garrett Graff,...
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